Featured Project: Stationery, Silverman and AssociatesApr 9th, 2010 4:22 am
GOAL: Update identity, but don't alienate the existing clientele with an entirely new branding message. Must not clash with forest green report covers and pocket folders in inventory.
PROCESS: Meeting with client to understand audience (existing clients and future prospects), company and logo history, company goals, management likes and dislikes, how they would like to be perceived in the market place, budget and time-line. Present 4 logo options, using one of those options within each of the stationery pieces. Tweak color selection. Select paper. Print.
RESULTS: The art department at Highlight Printing created a beautiful, professional design that is modern but not trendy, and suggests a long-established business. It lightly incorporates the old branding, but eliminates some of the more dated elements. Designed with production efficiency in mind, it is 2 color with a shell and imprint program for the business cards. The paper selection is the design element that puts this over-the-top with a lightly textured paper that is reminiscent of parchment paper without the more consumer/wedding invitation feel of true parchment. A month later we helped the client select and produce logo-imprinted pens that matched their branding, but could be produced in 24 hours for a last minute event.
LISA'S NOTES: We couldn't be more proud of the results! This project is a great example of how it can be beneficial to work with your printer for the design because of the perspective a printer has of the production process. Highlight Printing in particular brings this level of expertise to the process, and had a very broad knowledge of the 1000's of types of papers that are available. Highlight Printing is a well-respected Minneapolis printer that focuses on the complete needs of the client from creative to offset printing and digital printing, 3M Post-It notes, bindery, warehousing, fulfillment, mailing, and distribution. Our latest offerings include web-development and promotional products. Please contact us @ 612.522.7600, firstname.lastname@example.org or www.highlightprinting.com