PROJECT: Design, print and bind annual report.  GOAL: Create an annual report (the client's first ever) that doubles as a marketing piece throughout the year...within a fairly quick turn-around.    PROCESS:  Client provided the content, a multitude of photos to pick from, and some direction about where she wanted certain things.  Besides that we had pretty much free reign for the overall concept.  When this is the case we often ask the client questions like:  who is your audience and what is the message you are trying to convey?  We also always look to the other literature we have for that client to make sure it is branded similarly.  RESULTS:  This time I'll let the client do the talking.  Regarding the proof, she said:  WE LOVE IT!!! TICKLED PINK!!  (Exclamation points are hers - I didn't add them), and regarding the final product, she had this to say:  They were so well received last night.  Everyone LOVED them.   NOTES:  You should see this piece in person:  great color, shiny, rich-looking...the piece just jumps off the page!  I love this client and its fun creating a piece for them that looks this good and will be useful for them all year long.  Highlight Printing is a well-respected Minneapolis printer that focuses on the complete needs of the client from creative to offset printing and digital printing, 3M Post-It notes, bindery, warehousing, fulfillment, mailing, and distribution.  Please contact us @ 612.522.7600,  sales@highlightprinting.com or www.highlightprinting.com


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