FEATURED PROJECT: Direct Mail with a pad of Post-it NotesJun 24th, 2010 12:00 pm
PROJECT: Direct mail campaign to existing contacts.
GOAL: A direct mail campaign that had an educational component to it and helped keep our client's product top-of-mind.
PROCESS: For this project, the client gave us all of the direction and art, and because they had them in stock, they also supplied the Post-it Notes. We printed the envelopes and cards, mounted the Post-it Notes to the card and handled the mailing.
RESULTS: Effective, attractive, inexpensive, and a stand-out among other promotional materials. Great ROI, and great top-of-mind mailing.
NOTES: I have one in front of me as I type this blog, and I can honestly say that if I rec'd something in the mail like this, I would be impressed. We would do one thing differently next time - we would put a piece of board between the Post-it Notes and the envelope so the postal equipment could slide over the bump that is created by the Post-it Notes - the envelopes got a little beat up by the post office. Highlight Printing is a well-respected Minneapolis printer that focuses on the complete needs of the client from creative to offset printing and digital printing, 3M Post-It notes, bindery, warehousing, fulfillment, mailing, and distribution. Our latest offerings include web-development and promotional products. Please contact us @ 612.522.7600, email@example.com or www.highlightprinting.com