The Effectiveness of Print and the Effect of Print on the Environment

Think you're saving a tree when you don't print that email, or when you decide an email campaign is better for the environment that a direct mail campaign?

Dr. Patrick Moore, Co-founder of Greenpeace, said, "Forestry is the most sustainable of all the primary industries that provide us with energy and materials.  To address climate change we must use more wood, not less.  Using wood sends a signal to the marketplace to grow more trees.  

Think email, social media, on-line networking and on-line marketing replaces the printed message?

Direct Mail Campaigns provide a 13-1 return on investment and campaigns combining internet and direct mail yield up to 25% higher response rates than internet alone.

Crud!  And just when we all thought we were learning what the new environmental and marketing rules of the game are! Click  HERE  for more info on this 3 minute YouTube video. Highlight Printing is a well-respected Minneapolis printer that focuses on the complete needs of the client from creative to offset printing and digital printing, 3M Post-It notes, bindery, warehousing, fulfillment, mailing, and distribution.  Our latest offerings include web-development and promotional products.  Please contact us @ 612.522.7600, or


Leave a Comment