Direct Mail

Navigating the Direct Mail maze: Measure twice, cut once.  It’s as true for direct mail as it is for construction.  Nowhere can budget be affected so much by good pre-planning as it can in direct mail.

Consulting/design: Before we begin a mailing project we ask a lot of questions . . . What are the objectives of the mailing? Who is your audience? Is there a special offer? An upcoming event you are promoting? Are there any special branding or logo requirements? We work with you to consider every angle of the mailing. And all our expert advice is FREE!

PURLs/QR Codes/IMB Codes/1:1 Marketing/Variable Data: All the newest technologies to help track and get the best response to your mailing efforts. No longer is it “spray and pray”.  Today’s marketing is personalized, interactive, and more client-driven than ever.  And it is definitely multi-channel.

Certified Mail piece Quality Control Specialists: We have four on staff to help with all of the considerations in planning your mailing.  Size, weight, thickness, address placement, and USPS in-transit times are  just a few of the things we can help you consider when planning the project.

Reduce postage costs: The Post Office’s guidelines are constantly changing.  Pre-sorts, CASS Certification, de-duping, bar-coding, and National Change of Address review are just some of the tools in our bag of tricks to make sure your mailing has the best ROI possible.

Mailing Lists: If you don’t have a mailing list already, we can supply consumer and business lists with tightly defined demographics.

Save time & automate the system: Highlight’s On-line Ordering/Web-to-print Solutions allow staff the ability to order directly with us – but only within your pre-defined parameters.  You always have final approval.  This feature includes immediate “soft-proofing” as well.

The In-House Advantage: With complete printing, bindery, and mailing services in-house, Highlight Printing has optimum control over the quality, timeline, and cost of projects, giving you greater peace of mind.

NEED IT FAST:  No problem.  Learn more about standard and rush production information.