Full-Service Data and Printing Services

Highlight Printing stands out as a beacon in the realm of full-service marketing and data services.

Positioned as more than just a print shop, we offer comprehensive solutions that encompass all aspects of marketing—from initial design and printing to advanced data management and direct mail services.

Your data, often an untapped gold mine, can significantly drive your marketing strategies, especially when managed adeptly.

Our Diverse Range of Data Services: Make the Most of Your Data

At Highlight Printing, we view your data as a crucial asset waiting to be fully utilized. Understanding who has shown interest in your products, who are your repeat customers, who has engaged with your campaigns multiple times, and who you’ve reached out to in the past, is invaluable. Leveraging this information can transform your marketing efforts, making them more targeted and effective.

Printing Services

Printing is a critical component of any marketing strategy, serving as the tangible expression of your brand. At Highlight Printing, we ensure that each printed piece, whether it’s a brochure, a flyer, or a direct mail piece, is crafted with precision, reflecting the quality and ethos of your brand.

Data Management

Effective data management is foundational in harnessing the power of your data. Our services include data cleansing, business data management, and ensuring that your databases are optimized for targeted campaigns. This meticulous management helps in avoiding redundancies and enhances the accuracy of your marketing efforts.

Direct Mail

Direct mail remains a potent tool in your marketing arsenal. Using refined customer data, we help you reach both longstanding and prospective customers effectively. Our mailing services ensure that your direct mail campaigns are not only well-targeted but also continuously optimized for better engagement.

List Compilation and Customer Profiling

Developing new mailing lists through detailed customer profiling allows you to prospect effectively. We utilize a myriad of demographic data points to help you identify and locate your ideal customer segments, ensuring that your marketing efforts reach the right audience.

List Cleanup and Segmentation

Our list cleanup service ensures that your mailing efforts are not wasted on outdated or incorrect addresses. By cross-checking and updating address information, we enhance the efficiency of your mailings. Additionally, list segmentation allows you to tailor your communications based on grouped common factors among your customers, which enhances personalization and engagement.

Response Tracking

To gauge the effectiveness of your campaigns, we offer sophisticated response tracking tools such as trackable phone numbers and personalized URLs. These tools help you measure engagement and fine-tune your strategies based on real data insights.

Ready to Start Your Project with Highlight Printing?

Visit Our Print Shop in Minneapolis

Experience our data services firsthand by visiting our print shop in Minneapolis. See where your print and marketing materials come to life, and discuss your needs directly with our team.

Contact Highlight Printing Today

Don’t let your data sit idle. Unlock the full potential of your marketing efforts by leveraging our comprehensive data-driven marketing services. Contact us today at 612-522-7600 to speak with one of our marketing data experts, and start transforming your untapped data into your most valuable marketing asset.