Your Data Is Your Untapped Gold Mine

Highlight Printing Minneapolis is your full-service marketing provider. We know that printing is a critical component of your marketing strategy, and there’s more. Our clients enjoy the benefit of having one partner to manage all their marketing needs, from design and print to data management and mailing.

You truly are sitting on a gold mine when it comes to your data. Who has interest in your services and products? Who has used your services? Who has reached out to you multiple times? And who have you contacted or sent a mailing or email to in the past? 

Make the Most of Your Data

As you continue to reach out to customers, keep in mind all the ways we can help you streamline those processes. Typical services are: 

• Direct Mail – Use your customer data to reach and remind customers, old and new (See our Direct Mail page)
• List Compilation – Use customer profiling data to prospect with new mailing lists 
• List Cleanup – Avoid useless mailings while optimizing mailings with cross-checked address information (See our Mailing page)
• Customer Profiling – Use dozens of demographic data points to define and locate your ideal customers
• List Segmentation – Refine your customer data by segmenting it into groups with common factors 
• Response Tracking – Measure responses with tools such as trackable phone numbers, personalized URLs, and more (See our 1:1 Marketing Tools page)

We’d love to talk with you about using your data to full advantage. Call us at 612-522-7600 to speak with one of our marketing data experts.