Why Postcards?

Postcards are a simple, easy way to get the word out. They are eco-friendly for using less paper and less expensive to mail. You can share your message quickly and easily. People are busy but will be willing to read something short and to the point, especially when it has an attractive presentation. You can highlight a service or product or a special event. The opportunities are endless.

At Highlight Printing Minneapolis, we love postcards for your marketing strategy. Unlike letters that are often thrown out unopened, a postcard is seen and requires no opening. You can’t help but see what’s on it, and if it’s attractive and gains your attention, you’ll likely read the entire message. Maybe you’ll even save it for later. 

Of course, we’re forgetful, but when the second postcard comes in with the same branding, we remember quickly—and pay attention. That’s why a series of 4 postcards with slightly different messaging is so effective. It’s direct mail marketing at its best!

Do Colors Matter?

How do colors affect the message of a postcard? This will depend on the message you wish to convey. Bold, robust colors deliver a punch that can’t be missed. Fluorescent and neon tones gain attention too but make sure they align with your branding and messaging, or they will seem out of place. 

Another common but effective method is to use colors that are opposites on the color wheel: reds with greens, purples with yellows, blues with orange, and blacks with whites. The combinations are alluring.

Specific colors also carry their own special tone. Blacks are lustrous and sophisticated; reds are intensely bold. Blues appear soft and sweet while yellows are bright and cheery. Use purple for more majestic tones. You can increase or lighten the intensity of the color with variations of the shade, from bright and bold to pale and calm.

At Highlight Printing Minneapolis, you have options of cardstock, including glossy or matte. Your best choice will depend on your intentions for the message and how you want it to be received. Glossy finishes could better illuminate your graphics and photos—and fly effortlessly through postage meters. However, matte finishes can appear professional while separating your mailing from the typical advertising junk mail.

Branding and Messaging

Most important is to be clear in your branding. The recipient needs to know without a doubt—that the postcard came from you. You can coordinate your colors with your company branding to make sure it’s a hit and speaks directly to your intended audience in language that resonates. 

Call us for more tips at 612-522-7600 or come in to see samples and talk about design. We can work with your design or create one for you. We’d love to hear your success stories too!