Navigating the Direct Mail Maze

Measure twice, cut once. It’s as true for direct mail as it is for construction. Nowhere can budget be affected so much by exceptional pre-planning as it can in direct mail.

Consulting and Design

Before we begin a mailing project, we ask a lot of questions. What are your objectives of the mailing? Who is your audience? Is there a special offer? Are you promoting an upcoming event? Are there any special branding or logo requirements? We work with you to consider every angle of the mailing. And all our expert advice is FREE!

PURLs/QR Codes/IMB Codes/1:1 Marketing/Variable Data

We specialize in all the newest technologies to help track and receive the best response to your mailing efforts. “Spray and pray” tactics aren’t going to work. Today’s marketing is personalized, interactive, and more client-driven than ever. And it is definitely multi-channel.

Certified Mail Piece Quality Control Specialists

We have four on staff to help with all the considerations in planning your mailing. Size, weight, thickness, address placement, and USPS in-transit times are just a few of the things we can help you consider when planning the project.

Reduced Postage Costs

The Post Office’s guidelines are constantly changing. Pre-sorts, CASS Certification, de-duping, bar-coding, and National Change of Address review are just some of the tools in our bag of tricks to make sure your mailing has the best ROI possible.

Mailing Lists

If you don’t have a mailing list already, we can supply consumer and business lists with tightly defined demographics. 

Time Savings and Automation

Highlight’s Command Print (Online Ordering/Web-to-Print Solutions) allows your staff the ability to order directly with us—but only within your pre-defined parameters. You always have final approval. This feature includes immediate “soft-proofing” as well. 

In-House Advantage

With complete, in-house printing, bindery, and mailing services, Highlight Printing has optimum control over the quality, timeline, and cost of projects, giving you greater peace of mind.

Need it fast? No problem! Learn more about standard and rush production information.

With our digital printing, offset printing, and copying capabilities, you can choose any method or a combination of all. Ask us about 1-color to 4-color printing and this variety of business print projects:

• Brochures
• Envelopes
• Flyers
• Inkjet or Laser
• Inserters
• Inserts
• Kitting
• Letters
• Offers
• Postcards
• PURLs/QR Codes/IMB Codes/1:1 Marketing/Variable Data
• Wafer Seals

It would be our pleasure to help you navigate and profit from direct mail marketing. Give us a call at 612-522-7600.